This book is aimed at the small business; the type and size of business that wants to operate and compete in the wider world but may lack some of the basic skills and knowledge that are very much taken for granted in the larger organisations. It would also be useful for students and graduates who have finished, or are finishing, their studies and are about to enter the daunting and challenging arena that is the corporate world. The business world is dominated by these big players but small business has a part to play too and, of these, only.
