The World Wide Web, for much of its existence, has been a method for distributing passive information to a widely distributed number of people. The Web has, indeed, been exceptionally good for that purpose. With the addition of forms and image maps, Web pages began to become interactive—but the interaction was often simply a new way to get at the same information. The limitations of Web distribution were all too apparent once designers began to try to stretch the boundaries of what the Web can do. Even other innovations, such as Netscape’s server push to create dynamic animations, were merely clever tricks layered on top of.