I pass a billboard on my way to work: Angelina Jolie is driving in a bright yellow Hummermaybe I should too. I, like other average Americans, an subject to these seemingly indifferent, yet extremely influential advertising ploys all before 10 . Without actually retracing my morning, I would never notice what advertisements I had been subject to. This is the exact effect advertisers and marketers wish to have on modern culture. This tremendous hold on Americans gives the advertisers the power to throw any kind of marketing scam at us, usually without us even noticing their negative goal: financial.