A researcher may be under the illusion that his research will sell itself more or less automatically. On the contrary, it is the duty of an author to write an article so that an outsider can understand the main points and the reasoning logic with relative ease. Your article competes against other submitted article proposals. The decision on acceptance is not done based only on the article substance, but the readability of the article also matters. Consequently, an article must have a clear and logical structure combined with fluent story-telling. An article must be as appealing as possible for.
