In the student market this will be read as ‘academic reputation plus employability’, a position with appeal today but even greater appeal in a post-2012 funding environment. It is also sustainable, as high institutional costs and high fees will not be possible without high quality; although investment in people, IT and (later) buildings will be needed to get us there. For this position to be viable we must continue to listen very carefully to our students and enhance student life and student satisfaction through relevant curricula, stimulating learning environments and the use of cutting-edge educational technologies. .
