This eBook describes the SWOT analysis, a technique that you can perform for producs, services, and markets when deciding on the best strategy for achieving future growth. You will learn: How SWOT can be used to guide strategy at the highest level or be tied to a specific business objective How to identify internal factors including: organizational culture, expertise, re-sources, and unique qualities How to identify internal factors including the market and ‘ecosystem’ How to use ‘matching’ and ‘converting’ when analyzing SWOT results The advantages and limitations of this popular and versatile analysis method.
