The average startup will fail within the first 5 years simply because there is either not enough time or not enough capital to make it stay functional. With limited cash flow and even more limited revenues coming in, profitability is ridiculously hard. While technology makes it possible for anyone to start a business within minutes and promote it to everyone, everywhere, anytime, the competition is now stiffer than ever. As a small business owner with an online presence, you must use the power of the Internet to your advantage to not become another failed startup statistic. In particular, fully understanding the power of Google and.