Building a social media program is an exciting opportunity. It’s an opportunity to dramatically change the way you connect with customers and other constituents - a chance to tap into conversations, learn more about how your brand is perceived, promote your product or service in new ways, and ultimately grow your business. Often the things you learn in your social media program can inform your more traditional marketing efforts as well, as you engage directly with your audience and learn more about what makes them tick. But there’s a lot of work that needs to be done before jumping into.
