Social Media Analytics engines provide information. “Branded content, however, is far more social [than content mills like Demand Media’s] because branded content is written with a human voice and published by a branded entity [you, a friend, campaign, cause, company, brand, etc.]. Search drives a lot of traffic to branded content, of course, but once there, people are more likely to share branded content than content produced mainly for search results such as ‘how to tie a tie.’
