Enhanced Media – Tekes funding for media solutions projects

JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing | SNS hype or money spinner? Restaurant bank, Mari Isbom, Enhanced Media – Tekes funding for media solutions projects Web Deals Up 14% in First Half of 2007 More than USD 465 million in Web companies from VC Most of the . focused on "Enterprise ” area-companies that use Web technologies such as mashups and online collaboration to improve traditional business functions Among the largest Web deals of the first half was the USD 30 million first round for enterprise software provider n2N Commerce.” Mobile social networking The growth in mobile social networking is relatively small but significant, especially with younger users. JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing MySpace, Facebook and Google are mobile, but Who’s there? Web mobile only 2 companies from Finland? Value chain CIM Creative Industries Management Ltd Sisältötuotannon liiketoimintamallit, LTT CREATE > DISTRIBUTE - Is this valid anymore? advertising operators device manufacturers communities, platforms other New entrants: CREATES IDEA HOLDS IPRs TECHNOLOGY DRIVEN IDEAS DEVELOPES COPYRIGHTS PACKAGES IPRs PROGRAMMING CONTENT DISTRIBUTES COPYRIGHTS MARKETS / BRANDS IPRs DISTRIBUTION PLATFORMS TICKETS MAGAZINES BOOKS, CD, VIDEO, DVD, RADIO, TV NET, WAP/3G CONTENT CREATOR CONTENT PRODUCER CONTENT DISTRIBUTOR CONSUMER SNS Ecosystem – Collaborative Partnerships Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE WISP Mobile Carrier Community Provider (SNS site) Consumer Consumer Publishers Wireline BB Carrier Wireless BB Carrier Muni WiFi & Hotspots ISP Cable Studios & Labels Content Aggregators Media Print Media Application Providers Advertising Enablers Developers Games Publishers Search Technology Enablers Device Vendors Other SNS Sites Other SNS sites Advertising Agencies Transaction Enablers Device Vendors Brands & Advertisers Content Publishers Tool & Platform Providers Micro Community Distribution Channels Access Brands You Not only pro’s We’ll lose all control Hierarchy anarchy Why would someone it? changes Did not work last time, why It cannot be free? Is it safe? Still: News Corp offers $5 billion for the Dow Jones, including the Wall Street Journal (finalized July 2007). Google buys Doubleclick for $ billion and YouTube for $ billion. Joost signs deal with Viacom to distribute TV shows online. ABC, CBS, NBC and FOX provide full length shows online. Enhanced media 2007-2008 Program to Finnish media companies To improve the competitiveness of the media industry Finnish media will be more international and online New innovative products and services and media concepts Focus on the most promising business opportunities Enhanced media 2007-2008 Web Mobile seminar SNS Hype or money spinner Collaboration Webinar . . . . . MyNet Started with Web market study Jan 2007 Industry involved Activities seminars other events for partnering and information sharing Funding for projects Call is now open for company projects: Feasibility studies internationalization, business strategy, partnering, market studies business plan Piloting, proof of concepts, new commercial products and services business innovations and models Fill in the application at: Enhanced media 2007-2008 Thank you!

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