ToPIC: Factors to be consideration when making packaging decision.

- Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging can be described as a coordinated system Many companies conduct extensive research on color schemes, designs and types of product packaging that is the most appealing to its intended consumers. | ToPIC: Factors to be consideration when making packaging decision. List of member 1. Phùng Thị Thu Hiền 2. Nguyễn Thị Lan Thị Anh Đào 4. Trần Thị Lan THị Hằng Group 4 outline definition importance of packaging to be consideration when making packaging decision examples of creative and unusual packaging III. Conclusion Product of Samsung company Its operating system is Android. It is one of the latest handsets from Samsung - first appeared in Vietnam. WHAT IS IT???? Smartphone samsung galaxy S3 I. INTRODUCTION - Packaging is a key component of building your brand. - Packaging is the first point of contact between product and potential buyer. 1. Packaging definition - Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging can be described as a coordinated system 2. The importance of packaging . Packaging is marketing, attracts customers. Many companies conduct extensive research on color schemes, designs and types of product packaging that is the most appealing to its intended consumers. Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. . Protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. . The role of packaging is facilitates purchase decision. Packaging may also contain ingredients and nutritional information about the product. This information can help to sell the product role of packaging is differentiation Packaging can also differentiate one brand of product from another brand. It helps consumers to identify the product as it sits among the competition’s products on store shelves differentiation of .

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