An AM or an AE. what will you be? The path in PR can be as slow or fast as you want as your career is very much driven by your own personal ambitions and aspirations. This chapter sets out the typical career path in consultancy and explains how the job jigsaw fits together across account teams. It also discusses the pay scales and the typical lifestyle. Start climbing that ladder now with our quick guide to the job: • Junior Account Executive: a role requiring little experience, junior execs are often placement students on a sabbatical year out from. | The Insider s Guide to PR Chapter 4 Claire Bicknell Account Manager Clareville Consultancy Arts and Humanities graduate As an Account Manager my role is to run a team of three business-to-business executives and assistants in our growing PR consultancy. No day is the same so my job is very varied. I supervise seven clients and I am very hands-on with the campaigns. I have to think What perception or reputation does my client want to have and how I can achieve that through their target media. I write press releases target forthcoming features organise product launches journalist interviews photocalls and much much more. Louisa Beejay Account Executive Manning Selvage Lee Italian and History of Art graduate I recently attended E3 in LA for Microsoft s Xbox which is one of the largest and most important trade shows for the games industry. We managed all the aspects of Xbox s European presence at E3 - press conference party one-to-ones and group media briefings with key spokespeople. All of these went smoothly and contributed to the overall success of the Xbox European team at E3. A PR LIFE - THE LADDER THE PAY AND THE LIFESTYLE An AM or an AE. what will you be The path in PR can be as slow or fast as you want as your career is very much driven by your own personal ambitions and aspirations. This chapter sets out the typical career path in consultancy and explains how the job jigsaw fits together across account teams. It also discusses the pay scales and the typical lifestyle. Start climbing that ladder now with our quick guide to the job Junior Account Executive a role requiring little experience junior execs are often placement students on a sabbatical year out from university. Juniors are responsible for administration and rarely have a client-facing role though they may build up to this as they near promotion to the next level. Account Executive the entry point for most graduates execs are expected to do the majority of the day-to-day work on an account such as .
