Heineken is proud to be one of the world’s leading independent brewers. They create value and enjoyment for millions of people by brewing, marketing and selling some of the highest quality beers available today. | Banking Academy Group 7 Group 7 ENGLISH BUSINESS I Group 7 The presentation: HEINEKEN COMPANY 3 Nhóm 4 Members of group 7 Phan Hà Mai Vũ Thị Hằng Vũ Thị Mỹ Hạnh Trần Thị Thanh Loan Bùi Thị Mai Nguyễn Hữu Nghĩa Group 7 Group 7 Presentation of structure II. History 2 III. Activities 3 VI. Vision 6 IV. Marketing compaign 4 V. Global structure 5 I. Introduction 1 I. Introduction Group 7 Heineken is proud to be one of the world’s leading independent brewers. They create value and enjoyment for millions of people by brewing, marketing and selling some of the highest quality beers available today. I. Introduction Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. Group 7 I. Introduction As of 2007, Heineken owns over 125 breweries in more than 70 countries and employs approximately 54,000 people Heineken ranks as the third largest brewer in the world based on volume. Group 7 II. History of the company The Heineken company was founded in 1864 when the 22 years old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam Group 7 Amsterdam Mr. Gerard Adriaan II. History of the company The founder’s son, Henry Pierre Heineken, managed the company from 1917 to 1940 Group 7 Mr. Henry Pierre Heineken Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the “Heineken A-yeast” . This yeast is still the key ingredient of Heineken beer. II. History of the company After World War I, the company focused more and more on export. And Heineken has remained one of the most successful imported beer brands in the United States. Group 7 The development of Heineken Group 7 2012: strong development 1886: developed the “A-yeast” 1874: opened a second brewery in Rotterdam 1864: company was founded The development of heineken Group 7 III. Activities It brews and sells more than 170 international premium, regional, local and specialty beers. . | Banking Academy Group 7 Group 7 ENGLISH BUSINESS I Group 7 The presentation: HEINEKEN COMPANY 3 Nhóm 4 Members of group 7 Phan Hà Mai Vũ Thị Hằng Vũ Thị Mỹ Hạnh Trần Thị Thanh Loan Bùi Thị Mai Nguyễn Hữu Nghĩa Group 7 Group 7 Presentation of structure II. History 2 III. Activities 3 VI. Vision 6 IV. Marketing compaign 4 V. Global structure 5 I. Introduction 1 I. Introduction Group 7 Heineken is proud to be one of the world’s leading independent brewers. They create value and enjoyment for millions of people by brewing, marketing and selling some of the highest quality beers available today. I. Introduction Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. Group 7 I. Introduction As of 2007, Heineken owns over 125 breweries in more than 70 countries and employs approximately 54,000 people Heineken ranks as the third largest brewer in the world based on volume. Group 7 II. History of the .
