Qui trình viết hiệu quả (Writing for the media) | QUI TRINH VIET HIỆU QUA Writing for the media QUESTIONS 1. What is the news releases 2. Have you ever read a news releases 3. How do you read the newspaper DINH TIEN MINH 2 1 2 KEEPING IT SIMPLE Your message has to be able to be understood by the person. Use short sentences. Use short paragraphs. Use vigorous English. Not forgetting to strive for smoothness. Be positive not negative. DINH TIEN MINH 5 KEEPING IT SIMPLE Fog Index word-length and sentence length test. Measuring readability or simplicity Step one Take a sample of around 100 words from the writing to be tested complete sentences . Count the exact number of words. Step two De vide the number of words by the number of sentences to get the average sentence length. DINH TIEN MINH 6
