How to Quickly Generate an Entire Years’ Worth of Blog Content in Less Than Two Hours. Includes More Than 200 Fill In The Blank Formulas To Help You Quickly and Easily Write Irresistible Headlines. | Write Great Headlines How to Quickly Generate an Entire Years’ Worth of Blog Content in Less Than Two Hours Includes More Than 200 Fill In The Blank Formulas To Help You Quickly and Easily Write Irresistible Headlines Writing Great Headlines 3 Critical Ways Headlines Impact Search, Sales, and Success Headlines are meant to grab attention, to make it easy for people to make a decision about you and your business, to quickly see if you can help them solve their problem, or find the information they are looking for. If people can see that you have something they are interested in, and you make them want to learn more, they will click, read, watch, or listen. Here’s the good news. The basic approach to writing killer headlines hasn’t changed in hundreds of years. The same principles that were used 50, 150, even 200 years ago still work. You just need to understand how a single headline can drastically impact your search, sales, and success. You need to understand basic human nature. 1 You need to understand that people don’t really care about you. People care about themselves — what they need, how they will benefit, how it will help them, what problem will it help them solve, what will they learn, etc. When they are doing a Google search, scanning their Twitter feed, browsing through Facebook, or scanning their RSS feeds, they are only thinking of one thing — themselves. So your headlines need to be about your readers not about you. If you want them to click your link in a search engine results page list, or leave Facebook or Twitter to visit your website or blog, your headlines need to address one of the most basic human interests: 1. To be entertained 2. To be informed 3. To be part of a community 4. To solve a problem You see, your headline does all the heavy lifting when it comes to getting people to visito your website and consume your content, especially when it comes to social media and the search engines. © Copyright 2014 Bourn Creative, LLC. All rights .
