"International Business - Chapter 4: The Role of Culture" discuss the primary characteristics of culture, describe the various elements of culture and provide examples of how they influence international business, identify the means by which members of a culture communicate with each other. | Chapter 4: The Role of Culture International Business, 4th Edition Griffin & Pustay Chapter Objectives_1 Discuss the primary characteristics of culture Describe the various elements of culture and provide examples of how they influence international business Identify the means by which members of a culture communicate with each other 4- ©2004 Prentice Hall Chapter Objectives_2 Discuss how religious and other values affect the domestic environments in which international businesses operate Describe the major cultural clusters and their usefulness for international managers Explain Hofstede’s primary findings about differences in cultural values Explain how ethical conflicts may arise 4- ©2004 Prentice Hall Culture Values Beliefs Behaviors Customs Attitudes Culture 4- ©2004 Prentice Hall Characteristics of Culture Learned behavior Interrelated elements Adaptive Shared 4- ©2004 Prentice Hall Figure Elements of Culture Culture Social Structure Language Values/ Attitudes Communication Religion 4- ©2004 Prentice Hall Social Structure Individuals, families, and groups Importance of family Definition of family Importance of individual relative to the group Social stratification – categorization based on birth, occupation, educational achievements Social mobility – ability to move from one stratum of society to another 4- ©2004 Prentice Hall Language 3000+ different languages worldwide 10,000+ different dialects Primary delineator of cultural groups Lingua Franca English is the common language of international business 4- ©2004 Prentice Hall Map World Languages 4- ©2004 Prentice Hall Map Africa’s Colonial Heritage 4- ©2004 Prentice Hall Translation Disasters KFC’s Finger Lickin’ Good Eat your fingers off (China) Pillsbury’s Jolly Green Giant Intimidating green ogre (Saudia Arabia) 4- ©2004 Prentice Hall Yes and No Across Cultures Latin America meaning of “manana” Japan meaning of “yes” versus “yes, I understand” 4- . | Chapter 4: The Role of Culture International Business, 4th Edition Griffin & Pustay Chapter Objectives_1 Discuss the primary characteristics of culture Describe the various elements of culture and provide examples of how they influence international business Identify the means by which members of a culture communicate with each other 4- ©2004 Prentice Hall Chapter Objectives_2 Discuss how religious and other values affect the domestic environments in which international businesses operate Describe the major cultural clusters and their usefulness for international managers Explain Hofstede’s primary findings about differences in cultural values Explain how ethical conflicts may arise 4- ©2004 Prentice Hall Culture Values Beliefs Behaviors Customs Attitudes Culture 4- ©2004 Prentice Hall Characteristics of Culture Learned behavior Interrelated elements Adaptive Shared 4- ©2004 Prentice Hall Figure Elements of Culture Culture Social Structure Language Values/ .
