Maketing Honda In Europe giới thiệu sơ lược về lịch sử hình thành và phát triển cửa Honda, một số lý do cho doanh số bán hàng thấp tại châu Âu, tiếp thị, marketing của Honda ở châu Âu và những chiến lược kinh doanh hiệu quả. Mời bạn đọc cùng tham khảo. | B James Isu10282223M Sam Anna Isu10382129M Isu0382125M Gr oup 1 2 3 Introduction Honda company Honda in Europe Dicussion Case study: Honda in Europe 3 Introduction Honda In 1946 Souichiro Honda founded the Honda Technology Institute. The company started as a motorcycle producer and by the 1950s had become extremely successful in Japan. In the early 1960s, the company commenced automobile manufacturing and participated in Formula-1 racing (F-1) to assist its technology development. HONDA’S BUSINNESS PRTFOLIO (IN MILLION YEN) Motor Cycle Automobile Others TOTAL In the fiscal year 2008, 83% of Honda’s revenues came from its automobile sector, as outlined in the table below. Honda currently has 25 separate factories in the world, and its operations cover automobiles, motorcycles, financial services, power products and power tools. The world’s top Automobile makers in sales in the first half of 2008 Ranking Name Sales (In million Units) 1 Toyota 2 General Motors 3 Volkswagen 4 Ford 5 Hyundai 6 Honda 7 Nissan 8 PSA Peugeot Citroen 9 Rennault 10 Suzuki Overview of Honda in Europe Honda’s European marketing Product Price Distribution Promotion European Sales European Culture Possible Entry Wedge Honda in europe Honda in europe Overview of Honda in Europe Currently Honda has five global operations : North America, South America, Japan, Asia-Oceania and Europe. The European operation covers Europe, the Middle East, and Africa. Honda entered the European market in 1961 as a motorcycle manufacturer, with its automobile operations following several years later. Honda’s Global sales by region Net Sales (in bilion Yen) Year 2007 Year 2008 Unit Sales (In Thousand) Year 2007 Year 2008 North America North America Japan Japan 672 615 Europe 917 Europe 324 391 Asia (excl. Japan) 862 Asia ( excl. Japan) 620 755 Other 518 728 Other 248 314 | B James Isu10282223M Sam Anna Isu10382129M Isu0382125M Gr oup 1 2 3 Introduction Honda company Honda in Europe Dicussion Case study: Honda in Europe 3 Introduction Honda In 1946 Souichiro Honda founded the Honda Technology Institute. The company started as a motorcycle producer and by the 1950s had become extremely successful in Japan. In the early 1960s, the company commenced automobile manufacturing and participated in Formula-1 racing (F-1) to assist its technology development. HONDA’S BUSINNESS PRTFOLIO (IN MILLION YEN) Motor Cycle Automobile Others TOTAL In the fiscal year 2008, 83% of Honda’s revenues came from its automobile sector, as outlined in the table below. Honda currently has 25 separate factories in the world, and its operations cover automobiles, motorcycles, financial services, power products and power tools. The world’s top Automobile makers in sales in the first half of 2008 Ranking Name Sales (In million Units) 1 Toyota .
