Lesson 3 – Crafting a strategy has outline The five generic competitive strategies, Supplementing the chosen competitive strategy – other importatn strategy choices, Strategies for competing in international markets, corporate strategy: diversification and the multibusiness company. | LESSON 3 – CRAFTING A STRATEGY Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 LESSON 3 - OUTLINE : THE FIVE GENERIC COMPETITIVE STRATEGIES : SUPPLEMENTING THE CHOSEN COMPETITIVE STRATEGY – OTHER IMPORTATN STRATEGY CHOICES : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS : CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY LO1 Gain an understanding of how each of the five generic competitive strategies go about building competitive advantage and delivering superior value to customers. LO2 Recognize why some generic strategies work better in certain kinds of industry and competitive conditions than others. LO3 Recognize the required conditions for delivering superior value to customers through the use of a hybrid of low-cost provider and differentiation strategies. LO4 Learn whether and when to pursue offensive or defensive strategic moves to improve a company’s market position. LO5 Recognize when being a first | LESSON 3 – CRAFTING A STRATEGY Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 LESSON 3 - OUTLINE : THE FIVE GENERIC COMPETITIVE STRATEGIES : SUPPLEMENTING THE CHOSEN COMPETITIVE STRATEGY – OTHER IMPORTATN STRATEGY CHOICES : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS : CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY LO1 Gain an understanding of how each of the five generic competitive strategies go about building competitive advantage and delivering superior value to customers. LO2 Recognize why some generic strategies work better in certain kinds of industry and competitive conditions than others. LO3 Recognize the required conditions for delivering superior value to customers through the use of a hybrid of low-cost provider and differentiation strategies. LO4 Learn whether and when to pursue offensive or defensive strategic moves to improve a company’s market position. LO5 Recognize when being a first mover or a fast follower or a late mover can lead to competitive advantage. LO6 Learn the advantages and disadvantages of extending a company’s scope of operations via vertical integration, strategic alliances, collaborative partnerships and M&A LO7 Develop an understanding of the primary reasons companies choose to compete in international markets LO8 Learn why and how differing market conditions across countries influence a company’s strategy choices in international markets. LO9 Gain familiarity with the five general modes of entry into foreign markets. LO10 Learn the three main options for tailoring a company’s international strategy to cross-country differences in market conditions and buyer preferences. LO11 Understand how multinational companies are able to use international operations to improve overall competitiveness LO12 Understand when and how diversifying into multiple businesses can enhance shareholder value. LO13 Gain command of the analytical tools for evaluating a .
