Practice report: Marketing activities of TNG Fashion Company aim expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning; marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations. | Marketing strategy and marketing mix is a very important activity in the business activities of enterprises, especially is commercial enterprises. Marketing strategies to help business looking for useful information about market conditions and increased market expansion of business scale. Marketing tools help enterprises dominate the market, accelerate the speed of competitiveness and satisfying customer needs. Thanks to the marketing strategy, the business activities are carried out in a uniform, business will approach potential markets, conquest and entice customers. Managing the marketing strategy will help business understand the purpose and direction, namely is the construction of the marketing mix. It bind all individuals, all parts of the organization together contribute to achieving common goals. Marketing strategy to help business grasp opportunities, risks, understand the strengths and weaknesses of their which to ability to cope with the volatility of the market and get the appropriate strategy.
