The electrooxidation of 5-hydroxy-1,4-naphthoquinone (JUG) in organic media leads to conducting polymer film on glassy and Pt electrodes. The IR ex situ, IR in situ (MIRFTIRS) during the film formation, XPS studies indicate that electropolymerization occurs via the OH group while quinone group on the other ring remains intact and shows a very good electro activity and stability in different media, particularly in aqueous, biocompatible one. This important property makes it possible to use the quinone group as internal electrochemical marker for detection of hybridization event in electrochemical DNA biosensors.