| Commercial Correspondence Unit 9 Letters of Application 5/14/2020 5:29:15 AM Letters of Application A letter of application is a sales letter, in which you are both salesperson and product. The letter presents what you can offer the employer, rather than what you want from the job. Letters of Application Also called a cover letter of your résumé Requirements: Capture attention by using a good writing style Arouse interest in your qualifications Back up with convincing evidence Bring about the action you want the prospective employer to take Quick tips for writing an effective cover letter Ensure your application looks attractive and neatly presented. Keep it short (2 or 3 paragraphs). Write sincerely. Show that you understand the company and the position. Show some personality (to balance the choppy, factual style of your résumé) Meticulously check your spelling, grammar. Types of Application Letters Two kinds: Solicited: for an employment position which has been . | Commercial Correspondence Unit 9 Letters of Application 5/14/2020 5:30:04 AM Letters of Application A letter of application is a sales letter, in which you are both salesperson and product. The letter presents what you can offer the employer, rather than what you want from the job. Letters of Application Also called a cover letter of your résumé Requirements: Capture attention by using a good writing style Arouse interest in your qualifications Back up with convincing evidence Bring about the action you want the prospective employer to take Quick tips for writing an effective cover letter Ensure your application looks attractive and neatly presented. Keep it short (2 or 3 paragraphs). Write sincerely. Show that you understand the company and the position. Show some personality (to balance the choppy, factual style of your résumé) Meticulously check your spelling, grammar. Types of Application Letters Two kinds: Solicited: for an employment position which has been announced. (to solicit: to ask sb for sth) Unsolicited: the applicant does not know whether a position is open and he/she is prospecting for a job. Parts of an Application Letter Three main parts: An opening that gains attention, A body that builds interest and reduces resistance, and A closing that motivates action. Part 1: Opening Purpose: Gaining Attention Two important tasks: Clearly state your reason for writing, and Give the recipient a reason to keep reading. Part 1: Opening SOLICITED APPLICATION LETTERS Special attention-getter is not very important because you have been invited to apply. What to write: Identify where you discovered the job opening; (refer to the ad and the specific job advertised) Describe briefly what you have to offer. Part 1: Opening SOLICITED APPLICATION LETTERS With several years’ experience as the sole secretary of a private business, I would like to apply for the position of executive secretary which you advertised in the Terre Haute Gazette