Presentations "Multimodal discourse analysis" present on: Limitations of multimodal discourse analysis, analysis the picture, background to multimodal discourse analysis and introduce the picture. Invite you to consult. | Multimodal discourse analysis Multimodal discourse analysis II, Analysis the picture Multimodal discourse analysis Multimodal discourse analysis considers how texts draw on modes of communication such as pictures, film, video, images and sound in combination with words to make meaning in different genres such as web pages, films and television programs. It considers how multimodal texts are designed and how semiotic tools such as color, framing, focus and positioning of elements contribute to the making of meaning in these texts. Social meaning Representational meaning: How the image conveys aspects of the real world Interpersonal/ modal meaning: How the image engages with the viewer Compositional meaning: how the elements in an image are arranged to make a coherent picture in meaning making Questions to ask when doing multimodal discourse analysis What meaning is being made in the text? How is meaning being made in the text? What resources have been drawn on to make the meaning in the text? In what social environment is the meaning being made? Whose interest and agency is at work in the making of the meaning? Le baisser de l’hôtel de ville the kiss by city hall Robert Doisneau-1950 Representational meaning Narrative structure The couple stands out mainly because they are stationary while the rest of crowd moves around them A man is holding a women in his arm => Action process Interpersonal meaning: The gaze In terms of the gaze, that means the look set up between the represented participant and the viewer. We also have: - “demand” gaze – the subject directly looking at the viewer - “offer” gaze – the subject looking away from the viewer, to another object in the picture. That is a “offer” type of gaze The shot showed a couple kissing each other while walking on the sidewalk filled with pedestrians, in front of a coffee shop, near City Halls Two adults and the passers in the shot looked away from the viewer The pairs indifferent exchanged burning kiss in the . | Multimodal discourse analysis Multimodal discourse analysis II, Analysis the picture Multimodal discourse analysis Multimodal discourse analysis considers how texts draw on modes of communication such as pictures, film, video, images and sound in combination with words to make meaning in different genres such as web pages, films and television programs. It considers how multimodal texts are designed and how semiotic tools such as color, framing, focus and positioning of elements contribute to the making of meaning in these texts. Social meaning Representational meaning: How the image conveys aspects of the real world Interpersonal/ modal meaning: How the image engages with the viewer Compositional meaning: how the elements in an image are arranged to make a coherent picture in meaning making Questions to ask when doing multimodal discourse analysis What meaning is being made in the text? How is meaning being made in the text? What resources have been drawn on to make the meaning in
