Chapter 10B - Doing business in the online world. This lesson introduces you to the basics of e-commcrcc at the consumer and business levels. You w ill leam how to make sure your online shopping and browsing activities arc secure, and how to protect your personal information when using the Internet. | McGraw-Hill Technology Education Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 10B Doing Business in the Online World Consumer E-Commerce Online shopping Purchasing through a web site Also called Business to Consumer (B2C) List of products is nearly endless Features Searchable catalog Secure checkout Customer support page 10B- Consumer E-Commerce Online stores versus brick and mortar Brick and mortar implies a physical store Brick and mortar properties Limited hours Salespeople can offer assistance Customers can handle the merchandise Online store properties Store is open 24 x 7 Salespeople usually not available Can only view the merchandise 10B- Online vs. Brick and Mortar Online store catalog Brick and mortar store experience 10B- Consumer E-Commerce Using online catalogs Good online stores have a catalog Products are often arranged by category Products can be found by keyword 10B- Teaching tip Open an online store in class and demonstrate exactly how the catalog works. Consumer E-Commerce Paying for purchases Vendors accept several payment methods Credit cards Paypal Electronic Fund Transfer May need to create an account Simplifies shipping Encourages repeat shopping 10B- Insider information Suggest to your students that they use the same account name and password for every online vendor they visit. This will simplify their lives when the revisit the site in the future. Consumer E-Commerce Getting customer service Needed to resolve problems Understand the policies before ordering Contact information How you contact the vendor Return policies Availability and fee for returning items Shipping policies Charges and fees Convenience fees 10B- Consumer E-Commerce Online banking Most teller services handled online Balances can be obtained Bills can be paid Access is typically very secure Not available at all banks 10B- Consumer E-Commerce Online finance Broker and investment services Costs less than a . | McGraw-Hill Technology Education Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 10B Doing Business in the Online World Consumer E-Commerce Online shopping Purchasing through a web site Also called Business to Consumer (B2C) List of products is nearly endless Features Searchable catalog Secure checkout Customer support page 10B- Consumer E-Commerce Online stores versus brick and mortar Brick and mortar implies a physical store Brick and mortar properties Limited hours Salespeople can offer assistance Customers can handle the merchandise Online store properties Store is open 24 x 7 Salespeople usually not available Can only view the merchandise 10B- Online vs. Brick and Mortar Online store catalog Brick and mortar store experience 10B- Consumer E-Commerce Using online catalogs Good online stores have a catalog Products are often arranged by category Products can be found by keyword 10B- Teaching tip Open an online store in class and .
