This lecture covers the concept of consumerism, and the role of organisations that protect consumer’s rights. Ethics in business is important as unethical practices can be easily exposed and firms can suffer the resultant negative publicity. We will also discuss the impact of technological changes, such as the Internet, on consumers and their behaviours. | Chapter 18 Consumers and Society Role of consumerism and consumer movement Role of government legislation and regulation Growing importance of ethics in marketing Meaning of negative consumer behaviour Effects of the Internet on marketing and consumer behaviour 18– The consumer movement has had an enormous impact on government, business and consumers over recent decades. Today, consumers are better educated, more aware and more demanding, and this has resulted in a shift in the relationship between consumers and the market. This lecture covers the concept of consumerism, and the role of organisations that protect consumer’s rights. Ethics in business is important as unethical practices can be easily exposed and firms can suffer the resultant negative publicity. We will also discuss the impact of technological changes, such as the Internet, on consumers and their behaviours. Consumer Movement in Australia, New Zealand and Internationally Australian Consumers Association (ACA) Ministerial Council on Consumer Affairs Consumers’ Institute of New Zealand Consumers International 18– With strong lobby groups such as Consumers International, the Australian Consumers Association and the New Zealand Consumers’ Institute, and well-developed regulatory environments to protect their rights, consumers can feel more assured of having access to information, and/or redress if required. Consumerism: Definition The evolving activities of governments, businesses, independent organisations and concerned consumers aimed at protecting and enhancing the rights of consumers 18– See page 603 for discussion. Consumerism Can be viewed from 3 levels: Relationship between consumer and manufacturer Consumer’s relationship within the broader societal context Consumerism at a political level 18– See page 603 for discussion. Global Consumer Movement Consumers . | Chapter 18 Consumers and Society Role of consumerism and consumer movement Role of government legislation and regulation Growing importance of ethics in marketing Meaning of negative consumer behaviour Effects of the Internet on marketing and consumer behaviour 18– The consumer movement has had an enormous impact on government, business and consumers over recent decades. Today, consumers are better educated, more aware and more demanding, and this has resulted in a shift in the relationship between consumers and the market. This lecture covers the concept of consumerism, and the role of organisations that protect consumer’s rights. Ethics in business is important as unethical practices can be easily exposed and firms can suffer the resultant negative publicity. We will also discuss the impact of technological changes, such as the Internet, on consumers and their behaviours. Consumer Movement in Australia, New Zealand and Internationally Australian Consumers Association (ACA) .
