Chapter 10 - Creativity and team decision making. In this chapter, you will learn to: define creativity, outline the four steps in the creative process, describe the characteristics of creative employees, discuss the workplace conditions that support creativity, identify five problems facing teams when making decisions, compare and contrast the five structures for team decision making, explain why brainstorming may be more effective than scholars originally believed. | Creativity and team decision making Chapter learning objectives Define creativity. Outline the four steps in the creative process. Describe the characteristics of creative employees. Discuss the workplace conditions that support creativity. Identify five problems facing teams when making decisions. Compare and contrast the five structures for team decision making. Explain why brainstorming may be more effective than scholars originally believed. Supporting creativity at IDEO Employees at Animal Logic, the Sydney-based visual effects company, demonstrate their creative talent in The Matrix, Moulin Rouge and other blockbuster films. Hiring people with diverse backgrounds and living the Aussie culture seems to contribute to the creative process. Courtesy of Animal Logic Creativity defined Developing an original product, service or idea that makes a socially recognised contribution part of the decision-making process not separate from it creativity is influenced by both personal | Creativity and team decision making Chapter learning objectives Define creativity. Outline the four steps in the creative process. Describe the characteristics of creative employees. Discuss the workplace conditions that support creativity. Identify five problems facing teams when making decisions. Compare and contrast the five structures for team decision making. Explain why brainstorming may be more effective than scholars originally believed. Supporting creativity at IDEO Employees at Animal Logic, the Sydney-based visual effects company, demonstrate their creative talent in The Matrix, Moulin Rouge and other blockbuster films. Hiring people with diverse backgrounds and living the Aussie culture seems to contribute to the creative process. Courtesy of Animal Logic Creativity defined Developing an original product, service or idea that makes a socially recognised contribution part of the decision-making process not separate from it creativity is influenced by both personal competencies and organisational conditions, supported by creativity practices Courtesy of Animal Logic Preparation Creative process model Incubation Insight Verification Characteristics of creative people Intellectual abilities synthetic, general, practical Relevant knowledge and experience Motivation and persistence Inventive thinking style Creative work environment Organisational support tolerates mistakes encourages communication offers job security Intrinsically motivating work task significance, autonomy, feedback self-leadership flow align competencies with job Sufficient time and resources Creative practices • Jamming • Review past projects • Tell me, stranger Redefine the problem • Chain story • Artistic activities • Metaphors • Morphological analysis Associative play • Diverse teams • In-house presentations • Displayed thinking Cross- pollination © Photodisc. With permission. Team decision making constraints Time constraints process loss production .
