Chapter 4 - Product and service design. In this chapter you should be able to: Explain the strategic importance of product and service design, describe what product and service design does, name the key questions of product and service design,. | Product and Service Design Chapter 4 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. You should be able to: LO Explain the strategic importance of product and service design Describe what product and service design does Name the key questions of product and service design Identify some reasons for design or redesign List some of the main sources of design ideas Discuss the importance of legal, ethical, and sustainability considerations in product and service design Explain the purpose and goal of life cycle assessment Explain the phrase “the 3 Rs” Discuss several key issues in product or service design Discuss the two key issues in service design Name the phases in service design List the characteristics of well-designed service systems List some guidelines for successful service design Chapter 4: . | Product and Service Design Chapter 4 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. You should be able to: LO Explain the strategic importance of product and service design Describe what product and service design does Name the key questions of product and service design Identify some reasons for design or redesign List some of the main sources of design ideas Discuss the importance of legal, ethical, and sustainability considerations in product and service design Explain the purpose and goal of life cycle assessment Explain the phrase “the 3 Rs” Discuss several key issues in product or service design Discuss the two key issues in service design Name the phases in service design List the characteristics of well-designed service systems List some guidelines for successful service design Chapter 4: Learning Objectives Translate customer wants and needs into product and service requirements Refine existing products and services Develop new products and services Formulate quality goals Formulate cost targets Construct and test prototypes Document specifications Translate product and service specifications into process specifications Involve Inter-functional Collaboration What Does Product & Service Design Do? LO Is there a demand for it? Market size Demand profile Can we do it? Manufacturability - the capability of an organization to produce an item at an acceptable profit Serviceability - the capability of an organization to provide a service at an acceptable cost or profit Key Questions LO What level of quality is appropriate? Customer expectations Competitor quality Fit with current offering Does it make sense from an economic standpoint? Liability issues, ethical considerations, sustainability issues, costs and profits Key Questions (contd.) LO Reasons to Design or .
