Chapter 6 - Strategic management: How exceptional managers realize a grand design. In this chapter, we will address the following questions: Am I really managing if I don’t have a strategy? What’s the five-step recipe for the strategic- management process? How can competitive intelligence, SWOT, and forecasting help me establish my strategy? How can competitive intelligence, SWOT, and forecasting help me establish my strategy? | Chapter Six Strategic Management: How Exceptional Managers Realize a Grand Design McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Major Questions You Should Be Able to Answer Am I really managing if I don’t have a strategy? What’s the five-step recipe for the strategic- management process? How can competitive intelligence, SWOT, and forecasting help me establish my strategy? Major Questions You Should Be Able to Answer How can four techniques—Porter’s competitive forces, competitive strategies, diversification and synergy, and the BCG matrix—help me formulate strategy? How does effective execution help managers during the strategic-management process? The Dynamics of Strategic Planning Strategy large-scale action plan that sets the direction for an organization Strategic management process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals Why Strategic Management & Strategic Planning Are Important Provide direction and momentum. Encourage new ideas. Develop a sustainable competitive advantage. What Is an Effective Strategy? Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company “performing different activities from rivals, or performing similar activities in different ways” The Strategic-Management Process Figure Common Grand Strategies Growth strategy involves expansion–as in sales revenues, market share, number of employees, or number of customers Stability involves little or no significant change Defensive involves reduction in the organization’s efforts retrenchment How Companies Can Implement Grand Strategies Table The Strategic-Management Process Strategy formulation process of choosing among different strategies and altering them to best fit the organization’s needs Strategy implementation putting strategic plans into effect SWOT Analysis Figure SWOT Analysis Organizational strengths skills and capabilities that give the organization special competencies and competitive advantages in executing strategies in pursuit of its mission Organizational weaknesses drawbacks that hinder an organization in executing strategies in pursuit of its mission Porter’s Four Competitive Strategies Cost-leadership strategy keep the costs, and hence prices, of a product or service below those of competitors and to target a wide market Porter’s Four Competitive Strategies Cost-focus strategy keep the costs of a product below those of competitors and to target a narrow market Focused-differentiation offer products that are of unique and superior value compared to those of competitors and to target a narrow market The BCG Matrix Figure Market growth is divided into two categories, low and high. Market share is also divided into low and high. Thus, in this matrix, “Stars” are business units that are highly desirable (high growth, high market share), compared to “Dogs,” which are not so desirable (low growth, low market share).
