Research on the relationship among e-banking service quality, customer satisfaction and customer loyalty in Vietnam

Research objectives: To research an overview of e-banking service quality, customer satisfaction, customer loyalty, switching cost, customer trust and the relationship among variables; to develop a research model on the relationship among e-banking service quality, customer satisfaction and customer loyalty affected by intermediate factors including switching cost and customer trust in e-banking sector in Vietnam.

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TÀI LIỆU MỚI ĐĂNG
25    8    1    01-08-2021