| Unit 2 Management and Cultural Diversity 1. What is culture? Set of values, beliefs, rules, and institutions held by a specific group of people. The ways in which people in an organization relate to each other and deal with their work. All the values, attitudes, and opinions specific to a particular country. 2. What are the main components of culture? The main components of any culture include its aesthetic, values and attitudes, manners and customs, social structure, religion, personal communication, education, and physical and material environments Aesthetics What a culture considers to be in “good taste” in the arts (including music, painting, dance, drama, and architecture), the imagery evoked by certain expressions, and even the symbolism of certain colors. Values and attitudes Values are ideas, beliefs and customs to which people are emotionally attached. Attitudes are positive or negative evaluations, feelings, and tendencies that individuals harbor toward objects or concepts. * Values and attitudes are learned from role models, including parents, teachers, and religious leaders. Values and attitudes differ from one country to another because they are formed within a cultural context. Values concern only important matters. Values are quite rigid over time. Attitudes reflect underlying values. Attitudes concern both important and unimportant aspects of life. Attitudes are quite more flexible. People tend to have different cultural attitudes toward time, work and achievement, and cultural change. Manners and customs Manners are appropriate ways of behaving, speaking, and dressing in a culture. Customs are habits or ways of behaving in specific circumstances that are passed down through generations in a culture. Social structure Social structure embodies a culture’s fundamental organization, including its groups and institutions, its system of social positions and their relationships and the process by which its resources are .