Chapter 5 - Data resource management. The learning objectives for Chapter 5 include: Explain the business value of implementing data resource management processes and technologies in an organization; outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach; explain how database management software helps business professionals and supports the operations and management of a business. | Data Resource Management Chapter 5 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Explain the business value of implementing data resource management processes and technologies in an organization. Outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach. Explain how database management software helps business professionals and supports the operations and management of a business. Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Provide examples to illustrate the following concepts Major types of databases Data warehouses and data mining Logical data elements Fundamental database structures Database development Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- . | Data Resource Management Chapter 5 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Explain the business value of implementing data resource management processes and technologies in an organization. Outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach. Explain how database management software helps business professionals and supports the operations and management of a business. Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Provide examples to illustrate the following concepts Major types of databases Data warehouses and data mining Logical data elements Fundamental database structures Database development Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- File or table A group of related records Master file Transaction file History file Archival file Database An integrated collection of logically related data elements World’s largest database? Logical Data Elements File or table - A group of related records Master file - relatively permanent information, such as the names and addresses of customers or suppliers. Transaction file - routine activity of a business, such as the sale of each product, or the courses that a student took. History file - obsolete transactions or inactive customers, retained for backup purposes Archival file - long-term historical storage Database - An integrated collection of logically related data elements World’s largest database? – World Wide Web / Internet Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Database Structures Common database structures Hierarchical Network Relational Object-oriented Multi-dimensional Multimedia Lecture Support Package to Accompany Basic .
