Lecture Business research methods (11/e): Chapter 1 - Donald R. Cooper, Pamela S. Schindler

Chapter 1 - Research in business. After reading this chapter, you should understand: What business research is and how it differs from business decision support systems and business intelligence systems, trends affecting business research and the emerging hierarchy of business decision makers, the distinction between good business research and research that falls short of professional quality, the nature of the research process. | Chapter 1 Research in Business McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Understand . . . What business research is and how it differs from business decision support systems and business intelligence systems. Trends affecting business research and the emerging hierarchy of business decision makers. The distinction between good business research and research that falls short of professional quality. The nature of the research process. Learning Objectives 1- Data Collectors Face Responsibilities “This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.” Bill Gates, entrepreneur and founder Microsoft 1- Use this quote to discuss why research is important in a time of change. PulsePoint: Research Revelations 34 The percent of employees who never consider that their bosses, clients, or colleagues think before posting to a . | Chapter 1 Research in Business McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Understand . . . What business research is and how it differs from business decision support systems and business intelligence systems. Trends affecting business research and the emerging hierarchy of business decision makers. The distinction between good business research and research that falls short of professional quality. The nature of the research process. Learning Objectives 1- Data Collectors Face Responsibilities “This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.” Bill Gates, entrepreneur and founder Microsoft 1- Use this quote to discuss why research is important in a time of change. PulsePoint: Research Revelations 34 The percent of employees who never consider that their bosses, clients, or colleagues think before posting to a blog, discussion forum, or social network. 1- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Why Study Business Research? Business research provides information to guide business decisions 1- Business research plays an important role in an environment that emphasizes measurement. Return on investment (ROI) is the calculation of the financial return for all business expenditures and it is emphasized more now than ever before. Business research expenditures are increasingly scrutinized for their contribution to ROMI. Research Should Help Respond to Change “Enterprises have long recognized the need to better sense and respond to business change. What’s different today is that ubiquitous access to information and real-time communications have fostered an ‘always on’ business culture where decision making has become a ‘just-in-time process.’” Business Performance Management Forum 1- A process of

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