This chapter explains the ethical issues faced by researchers. After studying this chapter you will be able to understand: What issues are covered in research ethics; the goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor. | Chapter 2 Ethics in Business Research McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter explains the ethical issues faced by researchers. Learning Objectives Understand . . . What issues are covered in research ethics. The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor. 2- Learning Objectives Understand . . . Differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants. Role of ethical codes of conduct in professional associations. 2- PulsePoint: Research Revelation 89 The percent of consumer PCs infected with spyware. 2- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Data Collectors Face Responsibilities “[Privacy pragmatists are] often willing to allow people to have access to, and to use, their personal . | Chapter 2 Ethics in Business Research McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter explains the ethical issues faced by researchers. Learning Objectives Understand . . . What issues are covered in research ethics. The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor. 2- Learning Objectives Understand . . . Differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants. Role of ethical codes of conduct in professional associations. 2- PulsePoint: Research Revelation 89 The percent of consumer PCs infected with spyware. 2- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Data Collectors Face Responsibilities “[Privacy pragmatists are] often willing to allow people to have access to, and to use, their personal information where they understand the reasons for its use, where they see tangible benefits for so doing, and when they believe care is taken to prevent the misuse of this information.” Humphrey Taylor chairman of The Harris Poll® Harris Interactive. 2- Types of Ethical Violations Violating disclosure agreements Breaking confidentiality Misrepresenting results Deceiving participants Padded invoices Avoiding legal liability 2- Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others. The goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities. Unethical activities are pervasive and include many types of activities. Some of these are listed in the slide. For some researchers, ethical and legal norms are the same. The text authors feel that legal constraints are the minimum standard but not the ideal. Procter & Gamble Admits to competitive intelligence .
