This chapter introduces the concept of measurement, the four scale types, the major sources of error and criteria for evaluating good measurement. After reading this chapter, you should understand: The distinction between measuring objects, properties, and indicants of properties; the similarities and differences between the four scale types used in measurement and when each is used; the four major sources of measurement error; the criteria for evaluating good measurement. | Chapter 11 Measurement McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter introduces the concept of measurement, the four scale types, the major sources of error and criteria for evaluating good measurement. 11- Learning Objectives Understand . . . The distinction between measuring objects, properties, and indicants of properties. The similarities and differences between the four scale types used in measurement and when each is used. The four major sources of measurement error. The criteria for evaluating good measurement. 11- Measurements Will Vary Over Time “The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.” George Bernard Shaw playwright and essayist This note relates to why we must understand the issues around measurement. Students can be asked to relate to their own jobs or . | Chapter 11 Measurement McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter introduces the concept of measurement, the four scale types, the major sources of error and criteria for evaluating good measurement. 11- Learning Objectives Understand . . . The distinction between measuring objects, properties, and indicants of properties. The similarities and differences between the four scale types used in measurement and when each is used. The four major sources of measurement error. The criteria for evaluating good measurement. 11- Measurements Will Vary Over Time “The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.” George Bernard Shaw playwright and essayist This note relates to why we must understand the issues around measurement. Students can be asked to relate to their own jobs or business experiences as to what they observed being measured and why management needed to measure the things they did--the consequences of not measuring adequately and accurately. They are bound to have war stories of their own which will make the concept become more real to them. 11- PulsePoint: Research Revelation The percent of corporations using or planning to use cloud computing—using software and server space via Internet sources. See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. 11- Measurement Select measurable phenomena Develop a set of mapping rules Apply the mapping rule to each phenomenon Measurement in research consists of assigning numbers to empirical events, objects or properties, or activities in compliance with a set of rules. This slide illustrates the three-part process of measurement. Text uses an example of auto show attendance. A mapping rule is a scheme for assigning .
