This chapter covers reporting and presentation techniques. An example of the MindWriter research report is provided in the text. After reading this chapter, you should understand: That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality; the contents, types, lengths, and technical specifications of research reports; that the writer of a research report should be guided by questions of purpose, readership, circumstances/limitations, and use. | Chapter 20 Presenting Insights and Findings: Written Reports McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter covers reporting and presentation techniques. An example of the MindWriter research report is provided in the text. Learning Objectives Understand . . . That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality. The contents, types, lengths, and technical specifications of research reports. That the writer of a research report should be guided by questions of purpose, readership, circumstances/ limitations, and use. 20- Learning Objectives Understand . . . That while some statistical data may be incorporated into the text, most statistics should be placed in tables, charts, or graphs. 20- Stories Share Research “Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any | Chapter 20 Presenting Insights and Findings: Written Reports McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter covers reporting and presentation techniques. An example of the MindWriter research report is provided in the text. Learning Objectives Understand . . . That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality. The contents, types, lengths, and technical specifications of research reports. That the writer of a research report should be guided by questions of purpose, readership, circumstances/ limitations, and use. 20- Learning Objectives Understand . . . That while some statistical data may be incorporated into the text, most statistics should be placed in tables, charts, or graphs. 20- Stories Share Research “Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field—including technical ones—know how to tell “the story” of their particular research endeavor. Robert McKee author Story: Substance, Structure, Style and the Principles of Screenwriting 20- This quote should be a good starting place for the typical student question: “How long should the report be?” Questions like: “Should this graph be in the report?” can be answered by asking another question: Does this graph/table/finding add insight to a recommendation related to the management question? Is it needed to understand a subsequent graph/table/finding? If the answer to either question is “YES” it should be in the report. PulsePoint: Research Revelation The number of gallons of fuel, in billions, that people burn while sitting in traffic. 20- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Written Presentation and the Research Process 20- Exhibit 20-1 details the reporting phase
