Lecture Business research methods (11/e): Chapter 21 - Donald R. Cooper, Pamela S. Schindler

This chapter covers oral reporting and presentation techniques. After studying this chapter you will be able to understand: How the oral research presentation differs from and is similar to traditional public speaking, why historical rhetorical theory has practical influence on business presentation skills in the 21st century, how to plan for the research presentation,. | Chapter 21 Presenting Insights and Findings: Oral Presentations McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter covers oral reporting and presentation techniques. Learning Objectives Understand . . . How the oral research presentation differs from and is similar to traditional public speaking. Why historical rhetorical theory has practical influence on business presentation skills in the 21st century. How to plan for the research presentation. The frameworks and patterns of organizing a presentation. 21- Learning Objectives Understand . . . The uses and differences between the types of materials designed to support your points. How proficiency in research presentations requires designing good visuals and knowing how use them effectively. The importance of delivery to getting and holding the audience’s attention. 21- Learning Objectives Understand . . . Why practice is an essential ingredient to success and . | Chapter 21 Presenting Insights and Findings: Oral Presentations McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter covers oral reporting and presentation techniques. Learning Objectives Understand . . . How the oral research presentation differs from and is similar to traditional public speaking. Why historical rhetorical theory has practical influence on business presentation skills in the 21st century. How to plan for the research presentation. The frameworks and patterns of organizing a presentation. 21- Learning Objectives Understand . . . The uses and differences between the types of materials designed to support your points. How proficiency in research presentations requires designing good visuals and knowing how use them effectively. The importance of delivery to getting and holding the audience’s attention. 21- Learning Objectives Understand . . . Why practice is an essential ingredient to success and how to do it. What needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready. 21- Virtual Meetings “Thanks to the vast improvements in technology, the time is right for companies to include completely virtual meeting options as part of their overall meetings strategy. Chris Gaia, vice president of marketing-travel division Maritz 21- This quote from research giant Maritz can be used to discuss the problems and opportunities with delivering research results via the Internet. PulsePoint: Research Revelation 15 The percent of less information that is delivered verbally when using a PowerPoint presentation 21- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Oral Presentation and the Research Process 21- Exhibit 20-1 details the full oral presentation process within the research process series. Model for Presentation Planning 21- .

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