Khám phá tư duy của những người sáng tạo (English and Vietnamese) | How Do Innovators Think 5 21 PM Monday September 28 2009 by Bronwyn Fryer What makes visionary entrepreneurs such as Apple s Steve Jobs Amazon s Jeff Bezos Ebay s Pierre Omidyar and Meg Whitman and P G s . Lafley tick In a question-and-answer session with HBR contributing editor Bronwyn Fryer Professors Jeff Dyer of Brigham Young University and Hal Gregersen of Insead explain how the Innovators DNA works. This post is part of HarvardBusiness. Fryer You conducted a six-year study surveying 3 000 creative executives and conducting an additional 500 individual interviews. During this study you found five discovery skills that distinguish them. What are these skills Dyer The first skill is what we call associating. It s a cognitive skill that allows creative people to make connections across seemingly unrelated questions problems or ideas. The second skill is questioning an ability to ask what if why and why not questions that challenge the status quo and open up the bigger picture. The third is the ability to closely observe details particularly the details of people s behavior. Another skill is the ability to experiment the people we studied are always trying on new experiences and exploring new worlds. And finally they are really good at networking with smart people who have little in common with them but from whom they can learn. Fryer Which of these skills do you think is the most important Dyer We ve found that questioning turbo-charges observing experimenting and networking but questioning on its own doesn t have a direct effect without the others. Overall associating is the key skill because new ideas aren t created without connecting problems or ideas in ways that they haven t been connected before. The other behaviors are inputs that trigger associating so they are a means of getting to a creative end. Gregersen You might summarize all of the skills we ve noted in one word inquisitiveness. I spent 20 years studying great global leaders and that was the big
