Lecture Operations management (11/e): Chapter 4 - William J. Stevenson

Chapter 4 entitled 'Product and service design' explains the strategic importance and identifies main objectives of product and service design. It discusses the importance of standardization; reviews importance of legal, ethical, and environmental issues, and lists characteristics of well-designed service systems. | Product and Service Design McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. You should be able to: Explain the strategic importance of product and service design Identify some key reasons for design or redesign Recognize the key questions of product and service design List some of the main sources of design ideas Discuss the importance of legal, ethical, and sustainability considerations in product and service design Explain the purpose and goal of life cycle assessment Explain the phrase “the 3 Rs” Briefly describe the phases in product design and development Name several key issues in manufacturing design Recognize several key issues in service design Name the phases in service design List the characteristics of well-designed service systems Assess some of the challenges of service design 4- Student Slides The essence of an organization is the goods and services it offers Every aspect of the organization is structured around them Product | Product and Service Design McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. You should be able to: Explain the strategic importance of product and service design Identify some key reasons for design or redesign Recognize the key questions of product and service design List some of the main sources of design ideas Discuss the importance of legal, ethical, and sustainability considerations in product and service design Explain the purpose and goal of life cycle assessment Explain the phrase “the 3 Rs” Briefly describe the phases in product design and development Name several key issues in manufacturing design Recognize several key issues in service design Name the phases in service design List the characteristics of well-designed service systems Assess some of the challenges of service design 4- Student Slides The essence of an organization is the goods and services it offers Every aspect of the organization is structured around them Product and service design – or redesign – should be closely tied to an organization’s strategy Student Slides 4- Is there a demand for it? Market size Demand profile Can we do it? Manufacturability - the capability of an organization to produce an item at an acceptable profit Serviceability - the capability of an organization to provide a service at an acceptable cost or profit What level of quality is appropriate? Customer expectations Competitor quality Fit with current offering Does it make sense from an economic standpoint? Liability issues, ethical considerations, sustainability issues, costs and profits 4- Student Slides Supply-chain based Competitor based Research based 4- Student Slides Legal considerations Ethical considerations Human factors Cultural factors Global product and service design Environmental factors Others 4- Student Slides Sustainability Using resources in ways that do not harm ecological systems that support human existence Key aspects of designing .

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