Chapter 1 - The basics. After you have mastered the material in this chapter, you will be able to: What is communication? Skills for 21st-century business, basic communication principles, how does communication work? Communicating intrapersonally, the intrapersonal and business communication connection. | 2/e P P T 1 The Basics McGraw-Hill/Irwin What Is Communication? Communication creating message meaning within a person and exchanging meaning between people Continuous process Various contexts Cultural symbols Spoken, nonverbal, and visual symbols Skills for 21st-Century Business Twenty-first-century business communicators need multiple communication skills. © Jon Feingersh/CORBIS Skills for 21st-Century Business 1. Intrapersonal or internal communication internal processing of messages Listening active mental and cognitive process of attending to and interpreting sounds Reading intrapersonal process of attending to and interpreting written language Skills for 21st-Century Business © C. Borland/ PhotoLink/ Getty Images FIGURE Intrapersonal Communication Skills for 21st-Century Business 2. Business communication design and exchange of messages between and among members to accomplish organizational goals 3. Interpersonal or external communication interaction between at least . | 2/e P P T 1 The Basics McGraw-Hill/Irwin What Is Communication? Communication creating message meaning within a person and exchanging meaning between people Continuous process Various contexts Cultural symbols Spoken, nonverbal, and visual symbols Skills for 21st-Century Business Twenty-first-century business communicators need multiple communication skills. © Jon Feingersh/CORBIS Skills for 21st-Century Business 1. Intrapersonal or internal communication internal processing of messages Listening active mental and cognitive process of attending to and interpreting sounds Reading intrapersonal process of attending to and interpreting written language Skills for 21st-Century Business © C. Borland/ PhotoLink/ Getty Images FIGURE Intrapersonal Communication Skills for 21st-Century Business 2. Business communication design and exchange of messages between and among members to accomplish organizational goals 3. Interpersonal or external communication interaction between at least two people who co-create a relationship Skills for 21st-Century Business 4. Small-group communication two or more people who join together to accomplish specific goals 5. Verbal communication use of both spoken and written language to accomplish message goals 6. Public communication public speaking or lectures presented to a group audience Basic Communication Principles Communication Is a Process Communication Is Contextual Communication Is Continuous Nonverbal communication body movements such as gestures, facial expressions, and vocal sounds that do not use words Basic Communication Principles © C. Borland/ PhotoLink/ Getty Images FIGURE Intrapersonal Communication Is Continuous Basic Communication Principles Communication Coordinates Our Relationships Communication Is Symbolic Symbol type of sign that has no natural connection to the idea, word, or object it represents Basic Communication Principles © Royalty-Free/ CORBIS; © Photodisc Collection/ GettyImages; © .
