Chapter 6 - Designing messages with words. The main contents of the chapter consist of the following: Can we talk? Talk about meaning, speaking of rules, what are you talking about? Must we talk? Using persuasion and building arguments. | 2/e P P T 6 Designing Messages with Words McGraw-Hill/Irwin Can We Talk? Verbal communication use of any linguistic symbols—spoken, sign, or written language—to accomplish message goals What Is a Verbal Style? Verbal style our particular choice of words, phrase or sentence arrangements, and the formality of expression we use Can We Talk? Because it uses words, sign language is verbal communication. © Jon Lee/Masterfile Can We Talk? Types of Verbal Styles Expressive and supportive Dynamic Combative Minimalist Subtextual Can We Talk? Types of Verbal Styles (continued) Descriptive Authoritative Low key Demonstrative Talk about Meaning Denotation literal or common description of a word that can be found in a dictionary Connotation personal or emotional feelings that we associate with words Speaking of Rules Speech rules Verbal rules we use during interaction 1. Grammatical rules sentence construction, the arrangement of words, syntax, and language fluidity 2. Talking and interaction . | 2/e P P T 6 Designing Messages with Words McGraw-Hill/Irwin Can We Talk? Verbal communication use of any linguistic symbols—spoken, sign, or written language—to accomplish message goals What Is a Verbal Style? Verbal style our particular choice of words, phrase or sentence arrangements, and the formality of expression we use Can We Talk? Because it uses words, sign language is verbal communication. © Jon Lee/Masterfile Can We Talk? Types of Verbal Styles Expressive and supportive Dynamic Combative Minimalist Subtextual Can We Talk? Types of Verbal Styles (continued) Descriptive Authoritative Low key Demonstrative Talk about Meaning Denotation literal or common description of a word that can be found in a dictionary Connotation personal or emotional feelings that we associate with words Speaking of Rules Speech rules Verbal rules we use during interaction 1. Grammatical rules sentence construction, the arrangement of words, syntax, and language fluidity 2. Talking and interaction rules topic relevance, turn taking, length of talk time, silence, and clarity Speaking of Rules 3. Social rules greetings, appropriate word usage, style of expression, and ambiguity 4. Semantical rules denotative and connotative meanings of the words we use What Are You Talking About? Jargon specialized language used by members of a specific profession or field that denotes technical knowledge Slang informal set of terms used within a social group or culture What Are You Talking About? Language Limitations Intensifiers Qualifiers Tag questions Adjective cramming Euphemisms What Are You Talking About? Abstraction using complicated rather than concrete language Bypassing when different meanings are associated with the same word symbol or different symbols are used to identify the same idea or object What Are You Talking About? Fact inference jumping to conclusions Misused words words are misapplied Overgeneralization use of sweeping statements that do not provide enough information .
