Chapter 1 - Establishing credibility. After studying this chapter you will be able to: Explain the importance of establishing credibility for business communications; describe how competence, caring, and character affect your credibility as a communicator; define and explain business ethics, corporate values, and personal values; explain the FAIR approach to ethical business communications. | Chapter One Establishing Credibility McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Explain the importance of establishing credibility for business communications. Describe how competence, caring, and character affect your credibility as a communicator. Define and explain business ethics, corporate values, and personal values. Explain the FAIR approach to ethical business communications. Why Does This Matter? Credibility your reputation for being trustworthy the degree to which others believe or trust in you How Will You Overcome Public Perceptions to Build Credibility? Figure The Role of Trust in the Post-Trust Era Post-trust era the public overwhelmingly views businesses as operating against the public’s best interests, and the majority of employees view their leaders and colleagues skeptically The Role of Competence in Establishing Credibility Competence refers to the . | Chapter One Establishing Credibility McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Explain the importance of establishing credibility for business communications. Describe how competence, caring, and character affect your credibility as a communicator. Define and explain business ethics, corporate values, and personal values. Explain the FAIR approach to ethical business communications. Why Does This Matter? Credibility your reputation for being trustworthy the degree to which others believe or trust in you How Will You Overcome Public Perceptions to Build Credibility? Figure The Role of Trust in the Post-Trust Era Post-trust era the public overwhelmingly views businesses as operating against the public’s best interests, and the majority of employees view their leaders and colleagues skeptically The Role of Competence in Establishing Credibility Competence refers to the knowledge and skills needed to accomplish business tasks, approach business problems, and get a job done. Most people will judge your competence based on your track record of success and achievement The Role of Caring in Establishing Credibility Caring implies understanding the interests of others, cultivating a sense of community, and demonstrating accountability Once an individual is perceived as unconcerned about the interests of others or disinterested in causes above and beyond himself, others distrust such a person Demonstrating Accountability A sense of accountability involves a feeling of responsibility to stakeholders and a duty to other employees and customers By placing a rationale for accountability in your communications, you will generate substantial trust and goodwill from others The Role of Character in Establishing Credibility Character refers to a reputation for staying true to commitments made to stakeholders and adhering to high moral and ethical values.
