Chapter 7 - Email and social media for business communication. In this chapter you will learn: Apply principles for writing effective emails, explain how to handle emotion effectively in online communications, describe strategies for managing digital message overload, explain characteristics of the emerging Social Age,. | Chapter Seven Email and Social Media for Business Communication McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Apply principles for writing effective emails. Explain how to handle emotion effectively in online communications. Describe strategies for managing digital message overload. Explain characteristics of the emerging Social Age. Apply principles of effective social media use in professional settings. Build a credible online reputation. Describe the ethical use of social media for work. Creating Effective Emails Email communication is the primary form of written business communication. Most analysts expect it to be the primary tool for at least the next five to ten years in most companies Show Respect for Others’ Time Select Message Recipients Carefully Provide Timelines and Options Be Careful about Using the Priority Flag Let Others Know When You Will Take Longer . | Chapter Seven Email and Social Media for Business Communication McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Apply principles for writing effective emails. Explain how to handle emotion effectively in online communications. Describe strategies for managing digital message overload. Explain characteristics of the emerging Social Age. Apply principles of effective social media use in professional settings. Build a credible online reputation. Describe the ethical use of social media for work. Creating Effective Emails Email communication is the primary form of written business communication. Most analysts expect it to be the primary tool for at least the next five to ten years in most companies Show Respect for Others’ Time Select Message Recipients Carefully Provide Timelines and Options Be Careful about Using the Priority Flag Let Others Know When You Will Take Longer than Anticipated to Respond or Take Action Avoid Contributing to Confusing and Repetitive Email Chains Manage Emotion and Maintain Civility Neutrality effect recipients are more likely to perceive messages with an intended positive emotion as neutral Negativity effect recipients are more likely to perceive messages that are intended as neutral as negative Manage Emotion and Maintain Civility Flames emails or other digital communications with “hostile intentions characterized by words of profanity, obscenity, and insults that inflict harm to a person or an organization.” Cyber silence nonresponse to emails and other communications. Manage Emotion and Maintain Civility Cyber incivility violation of respect and consideration in an online environment based on workplace norms Active, passive Manage Emotion and Maintain Civility Reinterpretation involves adjusting your initial perceptions by making more objective, more fact-based, and less personal judgments and evaluations
