Chapter 15 provides knowledge of online industries. This chapter includes contents: Retailing on the web; medical services online; health and nutrition; online travel; transportation and shipping; online automotive sites; energy online; selling brainpower online; online art dealers; online grocery stores; online real estate; online legal services; government online; insurance online; children online; purchasing event tickets online; genealogy online. | Chapter 15, Online Industries Outline Introduction Retailing on the Web Medical Services Online; Health and Nutrition Online Travel Transportation and Shipping Online Automotive Sites Energy Online Selling Brainpower Online Online Art Dealers Online Grocery Stores Online Real Estate Online Legal Services Government Online Insurance Online Children Online Purchasing Event Tickets Online Genealogy Online Introduction Every major industry has used the Web to enhance business practices and create new markets and distribution channels Providing unique and highly targeted information is a key to developing site traffic Retailing on the Web Retail store Purchases goods from a wholesaler, marks up the price and then offers the products to consumers Online retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model exclusively Other Web retailers integrate other models such as the auction model or price-comparison model E-tailers often offer lower prices to generate brand awareness and increase site traffic Consider if short-term losses equal long term success Examples: Retailing on the Web Medical Services Online The Web gives consumers access to case studies, medical journal articles and doctors who can answer questions Health Insurance Portability and Accountability Act (HIPAA) Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online Examples: WebMD Medical Services Online WebMD home page. (Copyright © 2000 WebMD Corporation. Reprinted with permission.) Online Travel Customers now have the power to bypass a travel agent Discounts and low fares available online Name-your-price for tickets, hotels and car rentals “Last minute” | Chapter 15, Online Industries Outline Introduction Retailing on the Web Medical Services Online; Health and Nutrition Online Travel Transportation and Shipping Online Automotive Sites Energy Online Selling Brainpower Online Online Art Dealers Online Grocery Stores Online Real Estate Online Legal Services Government Online Insurance Online Children Online Purchasing Event Tickets Online Genealogy Online Introduction Every major industry has used the Web to enhance business practices and create new markets and distribution channels Providing unique and highly targeted information is a key to developing site traffic Retailing on the Web Retail store Purchases goods from a wholesaler, marks up the price and then offers the products to consumers Online retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model .
