Chapter 1: Understanding workplace communication. The learning objectives for this chapter include: The importance of communication in business, current challenges, the three main categories of communication in business, formal and informal networks, business communication as problem solving, the contexts of business communication, the business communication process. | Chapter 1 Understanding Workplace Communication © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. The importance of communication in business Current challenges The three main categories of communication in business Formal and informal networks Business communication as problem solving The contexts of business communication The business communication process Chapter Overview The need for expanded media literacy Increased globalism and workplace diversity Increased need for strong analytical skills Increased focus on ethics and social responsibility Communication Challenges Nature of the business Size and complexity Industry environment—stable or volatile? Geographic dispersion Organizational culture Factors Impacting Communication A Model of Business Communication The Bottom Line “The goal of business communication is to create a shared understanding of business situations that will enable people to work successfully together.” | Chapter 1 Understanding Workplace Communication © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. The importance of communication in business Current challenges The three main categories of communication in business Formal and informal networks Business communication as problem solving The contexts of business communication The business communication process Chapter Overview The need for expanded media literacy Increased globalism and workplace diversity Increased need for strong analytical skills Increased focus on ethics and social responsibility Communication Challenges Nature of the business Size and complexity Industry environment—stable or volatile? Geographic dispersion Organizational culture Factors Impacting Communication A Model of Business Communication The Bottom Line “The goal of business communication is to create a shared understanding of business situations that will enable people to work successfully together.” | Chapter 1 Understanding Workplace Communication © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. The importance of communication in business Current challenges The three main categories of communication in business Formal and informal networks Business communication as problem solving The contexts of business communication The business communication process Chapter Overview The need for expanded media literacy Increased globalism and workplace diversity Increased need for strong analytical skills Increased focus on ethics and social responsibility Communication Challenges Nature of the business Size and complexity Industry environment—stable or volatile? Geographic dispersion Organizational culture Factors Impacting Communication A Model of .
