Upon completing this chapter, you will be able to adapt your language to specific readers and to select the most effective words for your communication purpose. To reach this goal, you should be able to: Explain the role of adaptation in selecting words that communicate, simplify writing by selecting familiar and short words, use slang and popular clichés with caution,. | Chapter 3 Chapter 3 Adapting Your Words to Your Readers © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Adapt your words to readers. Use familiar words. Prefer short words Use slang and popular clichés with caution. Use technical terms and acronyms with caution. Use concrete, specific words. Select words for appropriate usage. Prefer active verbs and avoid camouflaged verbs. Avoid discriminatory wording. Chapter Overview Adapt Your Wording to Your Readers Visualize your readers. Consider . . . how they think. what they know. their education level. etc. Then write for them. Shorten Do About Find out Begin Much Decide Harmful Abbreviate Accomplish Approximately Ascertain Commence Considerable Determine Detrimental Long, Unfamiliar Words Short, Familiar . | Chapter 3 Chapter 3 Adapting Your Words to Your Readers © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Adapt your words to readers. Use familiar words. Prefer short words Use slang and popular clichés with caution. Use technical terms and acronyms with caution. Use concrete, specific words. Select words for appropriate usage. Prefer active verbs and avoid camouflaged verbs. Avoid discriminatory wording. Chapter Overview Adapt Your Wording to Your Readers Visualize your readers. Consider . . . how they think. what they know. their education level. etc. Then write for them. Shorten Do About Find out Begin Much Decide Harmful Abbreviate Accomplish Approximately Ascertain Commence Considerable Determine Detrimental Long, Unfamiliar Words Short, Familiar Words Prefer Short, Familiar Words © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. She really threw me under the bus when she told the boss I was responsible for the missed deadline. Our company experienced a paradigm shift after adopting Six Sigma. The new branding strategy elevates our brand. Our new writing consultant is a great resource that we can leverage on our next campaign. Avoid Slang and Popular Clichés Has worked long enough (under Social Security) to become insured. Family insurance payments A job covered by Social Security Worker who has died To apply for insurance payments Workers past 65 Has sufficient quarters of coverage to acquire an insured status. Survivors’ benefits Covered employment Deceased wage earner To file a claim Aged workers .
