Chapter 11 - Preparing informative and influential business reports. Learning objectives of this chapter include: Write clear problem and purpose statements; list the factors involved in the problem; explain the common errors in interpreting data; organize information in outline form; turn an outline into a table of contents; write reports that are focused, objective, and interesting;. | Chapter 11: Preparing Informative and Influential Business Reports © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Write clear problem and purpose statements. List the factors involved in the problem. Explain the common errors in interpreting data. Organize information in outline form. Turn an outline into a table of contents. Write reports that are focused, objective, and interesting. Prepare reports collaboratively. 11- Chapter Overview An orderly and objective communication of factual information that serves a business purpose. 11- Definition of Report Conduct a preliminary investigation. Gather facts to better understand the problem. Study the company’s files and consult experts. Create a clear problem and purpose statement. The problem | Chapter 11: Preparing Informative and Influential Business Reports © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Write clear problem and purpose statements. List the factors involved in the problem. Explain the common errors in interpreting data. Organize information in outline form. Turn an outline into a table of contents. Write reports that are focused, objective, and interesting. Prepare reports collaboratively. 11- Chapter Overview An orderly and objective communication of factual information that serves a business purpose. 11- Definition of Report Conduct a preliminary investigation. Gather facts to better understand the problem. Study the company’s files and consult experts. Create a clear problem and purpose statement. The problem is a clear description of the situation. The purpose statement may ask why the problem is happening. 11- Determine the Report Purpose Declarative statement (problem): “Sales are decreasing at Company X.” Infinitive phrase (purpose): “To determine the causes of decreasing sales at Company X ” Question statement (purpose): “What are the causes of decreasing sales at Company X?” 11- State the Problem & Purpose Subtopics in informational and some analytical reports Hypotheses for problems requiring solutions Bases of comparison in evaluation studies 11- Determine the Factors & Purpose Purpose statement: To review operations of Company X from January 1 through March 31. Subtopics: Production Sales and promotion Financial status Computer systems Product development Human resources 11- Sample Purpose & Subtopics Purpose statement: To find out why sales at the Springfield store have declined. Hypotheses: Activities of the competition have caused the decline. .
