Chapter 1: Changes in global economic economy focus on two questions what are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic, economic, natural, technological, political, and cultural developments?. | 04/10/2009 Chapter 1. Changes in global economic economy l In this chapter, we focus on two questions: – – What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic, economic, natural, technological, political, and cultural developments? 1 Analyzing Needs and Trends in the Macroenvironment 2 Fad: hi n tư ng, phong trào “Unpredictable, short-lived and without social, economic and political significance”. VD: Harry Potter Trend: khuynh hư ng: more predictable and durable VD: th gi i di đ ng cell phone, notebooks Megatrends: xu th large social, economic, political and technological changes; slow to form but durable about 10 years or longer VD: * from labor intensive to hi-tech industry * from Western to Eastern * from government-driven to market-oriented economies • Urbanization 1 04/10/2009 Given the definitions for fads, trends, and megatrends presented in the text, how would you define your online activities? Can you identify an online trend that is likely to grow into a megatrend? 3 Identifying and Responding to the Major Macroenvironment Forces l l l l The substantial speedup of international transportation, communication, and financial transactions, leading to the rapid growth of world trade and investment, especially tripolar trade (North America, Western Europe, Far East) The movement of manufacturing capacity and skills to lower cost countries. The rising economic power of several Asian countries in world markets. The rise of trade blocks such as the European Union and NAFTA signatories. 4 2 04/10/2009 Identifying and Responding to the Major Macroenvironment Forces l l l l l The severe debt problems of a number of countries, along with the increasing fragility of the international financial system. The increasing use of barter and countertrade to support international transactions. The move toward market economies in formerly socialist countries along with rapid .
