Vietnam Beer and Beverages Company VinaBB Co., LTD includes Introduction, Current market situation, SWOT analysis, Objectives, Segmentation- Target, Promotion – Advertising, Conclusion. | Vietnam Beer and Beverages Company VinaBB Co., LTD Marketing Plan Content: Introduction Current market situation SWOT analysis Objectives Segmentation- Target Promotion – Advertising Conclusion Introduction VinaBB is a young beer and beverages company. We has been on market for nearly 3 years. VinaBB are producing 3 brands: VinaCoke, VinaJuice and VinaBeer At the end of 2009, VinaBB was having 400 labor. VinaBB has distributed many social activities from a part of earnings. Chart of products 8000000 7000000 6000000 VinaBeer VinaCoke VinaJuice 3-D Column 4 5000000 4000000 3000000 2000000 1000000 0 1st year 2nd year 3rd year Current market situation Supplier: _ VinaBeer are made of water, rice, malt, houlon flower. _ All main ingredients are imported so it cause the high cost material _ Recently, price of malt and houlon flower are slightly increasing .
