Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies) includes Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management. | Bài gi ng CÁC CHI N LƯ C QU N TR KINH DOANH QU C T INTERNATIONAL BUSINESS MANAGEMENT STRATEGIES NGUY N MINH Đ C 1 © Nguy n Minh Đ c 2009 International Business Management V. Global strategy VI. Entering foreign market VII. Global marketing VIII. Global operation management IX. Global human resource management 2 © Nguy n Minh Đ c 2009 I. Global Strategy Strategy: “the action managers take to attain the goals of a firm” General purpose: maximize/make profit • Differentiate products, increase price: add value, features, quality, service • Achieve low cost Key means: allocation of scarce resources to attain goals 3 © Nguy n Minh Đ c 2009 Activity Value Chain Firm as a chain of discrete value creating activities Primary • upstream activities, manufacturing • downstream activities: marketing, sales, after sales service Support • infrastructure (general and administrative) • human resources • research and development 4 © Nguy n Minh Đ c 2009 Global Expansion Benefits Earn greater return from distinctive skills, core competences • inimitable or difficult to imitate skills in value chain Realize location economies (choice of FDI location) • create multinational network of activities (global web) Realize greater experience curve economies, which reduce the cost of value creation • learning effects, economies of scale Unit costs Experience curve B A Accumulated output 5 © Nguy n Minh Đ c 2009 Pressures for Global Integration & Local Responsiveness High Ball bearings, wheat Cost Reduction (Global Integration) Pressures Cosmetics, food, household goods Low Low Local Responsiveness Pressures Differences in - consumer tastes/preferences - infrastructure/practices - distribution channels - host government needs 6 © Nguy n Minh Đ c 2009 High Strategic Choice High “Global” Strategy “Transnational” Strategy “International” Strategy “Multidomestic” Strategy Cost Reduction (Global Integration) Pressures Low Low 7 Local Responsiveness .
