Abstract of Doctoral thesis: Quality of financial- banking services in the commercial banks of Vietnam be an important contribution to the commercial banks of Vietnam in improving the service quality to increase competitive advantage in the financial market. | MINISTRY OF EDUCATION AND TRAINING THE TSTATE BANK OF MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAM VIETNAM BANKING UNIVERSITY OF HO CHI MINH CITY BANKING UNIVERSITY OF HO CHI MINH CITY -------oo0oo-------------oo0oo------- NGUYEN THANH CONG NGUYEN THANH CONG DEVELOPMENT OF FINANCIAL - BANKING SERVICES IN THE COMMERCIAL QUALITY OF FINANCIAL - BANKING SERVICES BANKS OF VIETNAM IN THE COMMERCIAL BANKS OF VIETNAM SUBJECT OF RESEARCH STUDENT ABSTRACT OF DOCTORAL THESIS Major: Economics - Finance - Banking Major: Finance - 12 01 Code: 62 31 Banking Code: 62 31 12 01 Course: 14 Course: 14 Science instructors: Instructor 1: Science instructors: Ass. Dr. TRINH QUOC TRUNG Instructor 1: DR. TRINH QUOC TRUNG NGOC MINH Instructor 2: Dr. PHAN Instructor 2: MINH HO CHI MINH CITY - 2016 CHAPTER 1 INTRODUCTION . THE URGENCY OF SUBJECT Along with the global economic integration trend, financial - banking sector of Vietnam has made striking changes, commercial banks have quickly get access to the modern business models, advanced banking technologies, new experience and management methods of the developed countries, etc.,. Besides valuable opportunities; however,Vietnam's commercial banks also have met many difficulties and challenges, especially since Vietnam officially became a member of WTO and signed bilateral trade agreements with the United States, Japan, etc. whichhas created enormous pressure for domestic banking system. According to the roadmap, many foreign credit institutions will join Vietnam's financial market while many barriers, regulations restricting activities of the foreign banks by the Government will gradually be removed. These require domestic banks to innovate operation methods, improve quality of service to be able to adapt to the new situation. In Vietnam, although there have been many studies about service quality in many different areas anddifferent levels; general results of these studies still exist certain .