Chapter 4 - Navigating the business communication environment. After studying this chapter, you will know: Why ethics is so important in business communication, how corporate culture impacts business environments, why interpersonal communication is important, how to use your time more efficiently, what the trends in business communication are. | Chapter 4 Navigating the Business Communication Environment Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 4 Learning Objectives LO 4-1 Why ethics is so important in business communication LO 4-2 How corporate culture impacts business environments LO 4-3 Why interpersonal communication is important LO 4-4 How to use your time more efficiently LO 4-5 What the trends in business communication are Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Business Environment Shaped by Ethics Corporate Culture Interpersonal Communication Time Management Trends Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ethics Daily communication decisions involve ethics Language, graphics, and document design can all be ethical or manipulative Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Corporate Culture Vary widely among organizations (even those | Chapter 4 Navigating the Business Communication Environment Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 4 Learning Objectives LO 4-1 Why ethics is so important in business communication LO 4-2 How corporate culture impacts business environments LO 4-3 Why interpersonal communication is important LO 4-4 How to use your time more efficiently LO 4-5 What the trends in business communication are Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Business Environment Shaped by Ethics Corporate Culture Interpersonal Communication Time Management Trends Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ethics Daily communication decisions involve ethics Language, graphics, and document design can all be ethical or manipulative Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Corporate Culture Vary widely among organizations (even those within the same field) Wise companies use it to retain workers International differences can impact it Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Interpersonal Communication Communication between people Includes multiple skills Listening Conversation style Nonverbal Etiquette Networking Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Listening Crucial to building trust Harder on job than in class Information not as organized on job Jobs require listening to feelings as well as information Nods, smiles, frowns show you’re listening Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Avoid Listening Errors To reduce errors Paraphrase what the speaker has said Check your understanding with speaker Write down key points Don’t ignore instructions that seem unnecessary Consider other person’s background Multimedia Lecture Support Package to Accompany Basic Marketing Lecture
